Mexico City-based artist Jonathan Hernández’s project, No One over 21, consisted of the production of a music video taking as its subject the nightlife in Tijuana clubs that cater to underage teenagers from San Diego. Hernández collaborated with the Tijuana-based Nortec music group FUSSIBLE in creating the soundtrack to accompany his video. Additionally, the Tijuana collective, ToroLab (Raúl Cárdenas and Marcela Guadiana), was engaged to design the visual materials and branding that went along with the production of the music video. While the video could be seen at the in(fo)SITEs in San Diego and Tijuana, CD-ROM copies were also available for purchase at Sam Goody’s in Horton Plaza in downtown San Diego. It was Hernández’s intent to make a product born out of the material that describes the nightlife culture and then market this image back to the same adolescents who create it in the first place.
Direction: Jonathan Hernández
Curators: Susan Buck-Morss, Ivo Mesquita, Osvaldo Sánchez, and Sally Yard
Venues: in(fo)SITES, San Diego and Tijuana
Pepe Mogt, Fussible
Sam Goody Horton Plaza