Hospitality, 2005

Barbosa and Ricalde proposed covering the Puente Mexico (the pedestrian bridge that crosses the Tijuana River and leads from Avenida Revolución toward the international border crossing at San Ysidro) with a carpet of painted names: a “welcome mat.” The project, entitled Hospitality, was inspired by the way in which color, typography, and first names are employed as marks of identity, much like the woven bracelets sold in handcraft market stalls along the border. The work encourages reflection on the notion of “welcome” through an exploration of the nature of hospitality. This meditation is tied to the specificity of the area—a border zone where we alternate between the role of guest and host. Hospitality transforms the Puente Mexico, as a space of transit, into a site that generates connection between strangers. Barbosa and Ricalde invert the idea of the souvenir, by encouraging pedestrians to print their name—identity on the bridge—like a series of fingerprints superimposed over the city as it receives them. In August 2005 the visual carpet, created in collaboration with Tijuana sign-makers and art students, began to grow as passersby requested that their first names be added to the bridge. This continued until the entire surface of the bridge was covered in brightly colored first names.

Curators: Osvaldo Sánchez and Tania Ragasol
Venue: Puente Mexico, Tijuana, and San Ysidro

Co-participants
Art students from the Escuela de Arte de la Universidad Autónoma de Baja California & Universidad UNIVER (Student Coordinator: Melissa Muca)

Sign-makers
César Castro
Daniel López
Fernando Ramírez

inSite production
Daniel Martínez
Márgara de León
Joy Decena
Zlatan Vukosavljevic
Esmeralda Ceballos

Individuals acknowledgments
Bulbo
Evenor Medrano
Sergio Rommel
Diana Díaz Moreno
Alicia Macedo
Joaquín Herrero
Madre Gema Lisot
Francisco Javier Reynoso Nuño
Raúl Zárate
Rodolfo Figueroa
Daniel López
Daniel Gudiño
César Castro
David Atilano
Fernando Vázquez
Fernando Ramírez

Organizations
Grupo Beta
Instituto Nacional de Migración
Casa de la Madre Asunta, A.C.
Escuela de Arte de la Universidad Autónoma de Baja California
Casa del Migrante
Universidad UNIVER
Policía Turística

Sponsors
Sherwin Williams